As a concert promoter, it may feel like you've already climbed a mountain getting a concert ready for the artist you represent. Everything from dealing with the contract, setting up the venue, merchandising, and other marketing can make you feel like the concert day never arrives. Once D-Day finally occurs, you're probably feeling relieved to get the concert tour underway.
Yet, there's still plenty to do in the hours preceding the concert. Concert promoters almost have to work in the role of a producer for movies and TV. They're responsible for virtually everything, including finding decent hotels to stay in along the itinerary.
After you and the artist arrive in your first city for the tour, what should you do to assure everything continues to function properly?
With so many potential things that could still go wrong, you need a basic concert checklist to assure all angles hold together.
Double-Checking the Date and Time of the Concert
As simple as this is, it's easy to get complacent in making sure the concert date and time are correct. Even if you use software to list all the concert dates and venues, you may think you can rely on memorization to remember every detail.
Ultimately, you could overlook a few things that leads to wasted time, especially if you're in an unfamiliar city. Go back and double-check how to get to the venue since any prior planning with online maps could have last-second changes. That's especially true if there's road work being done in the city and roads are unexpectedly closed.
Timing Out Events Before the Show
Are you holding a meet & greet before the show that requires coordination with guests? Make sure you have the timing correct on everything occurring beforehand, particularly when you consider meet & greets can run longer than originally planned.
You may also hold a Q&A before the show, or invite special guests in for the sound check. Get to the venue at least an hour earlier so you can accommodate these things and not make the concert start later than advertised.
Timing Out Events After the Show
It's just as important to plan out the timing on what happens after, including CD signings or even more meet & greets. This can become challenging if you have to drive to the next city on your tour. You don't want to have to turn away fans at the last second because you and the artist need to hit the road.
Allot at least an hour or two after the show to prepare for an unplanned influx of autograph seekers.
Checking Your Equipment and Accessories
Many live shows have costume changes, though are you sure your luggage arrived safely in the city you're visiting? Sometimes those items arrive separately, and it's possible something could turn up missing without inventory check.
Take account of all your accessories so there isn't a last-second problem. Also, check all of your musical equipment to make sure you have what you need. Just one missing piece could affect the show's quality. In this case, it could mean not enough microphones or inferior sound.
Getting Permits and Studying Noise Ordinances
Every city requires permits and noise ordinances if you're playing in an outdoor venue. As you head into summer, you may visit many outdoor amphitheaters, or play state fairs. If you're a rock band that plays loud most of the time, this could pose a problem when homes are a short distance away.
Rather than play risk with fines, check in to what permits or ordinances are necessary. It may mean dealing with them the day of the show if the city makes sudden changes or requests.
Visit us here at MyMusicTaste to learn more about putting together a concert checklist and concert promoter careers.
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