Organizing a concert is a fun, exciting job, but it's not for the faint of heart. Do you have what it takes to become a promoter? Here are the top 5 characteristics of a good concert promoter, in order to excel in this great career and field.
A concert or tour promoter plays an important managing role. From organizing the venue, booking the band, choosing the tour cities and dates, covering the transportation, and knowing the budget, the promoter must wear many hats, and wear them well. You'll have to be a very organized person because getting one detail wrong can cause a snowball of problems.
Creativity is key to the music industry, even if you are working on the managing side of things. Many promoters have used their creativity to come up with a PR theme, find the right clients for the band, and engineer a great performance. You'll also be working with other creative people, from the lighting crew to the set designer, so it's great to also have a similar mindset to be able to understand certain ideas and suggestions.
You'll also need to think out-of-the-box to solve unsuspecting challenges. For example, what would you do if your band was stranded in the wrong city, due to an airline reservation mistake? A creative promoter can transform this mistake and might find a way to host a secret acoustic show in a small cafe to a limited number of fans. The show can be a fun way to keep the band in good spirits and also surprise their fan base. Therefore, having a creative mind to problem-solve mishaps will be a great asset to the team.
You'll be in charge of a lot of components to a concert or tour, such as the budget, the PR work, confirmations, travel itineraries, and more. Every detail counts, from the name of the next venue to the time the band is having a lunch and interview with X reporter in Y city. Without paying attention to detail, all your hard work can come undone just by one wrong time or the wrong placement of a decimal in a contract.
Being detail-oriented will also help you negotiate with different rental facilitators, vendors, and venues as well. You'll want to pay attention to the small details of an agreement or estimate and make sure that every component is suitable for your needs and budget.
As a concert promoter, you'll be meeting with fans, negotiating with clients, organizing the crew, and responding to the band's needs. You should be a people-person! A lot of your work involves the help of others, and if you're friendly and communicate respectfully with the people you meet, you'll receive a lot of support and find your work to feel more rewarding.
5. Endurance and Determined
If you're going to work before, during, and after a tour, you're going to need a lot of endurance. You'll be on the road traveling for long periods of time, spending a lot of making sure things are organized, and running special events and promotions. You'll need to be upbeat, energetic, and excited to be doing concert promotion since it will help you get through long days and nights. Good, healthy choices are also part of endurance: you'll want to pay attention to your physical, emotional, and mental wellness so that you can provide the best energy to the team.
Becoming a concert promoter is an amazing experience: you get to surround yourself with your favorite bands, learn about music, travel, and make great connections. And if you have all of these traits, you're on your way to becoming a great concert promoter.
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