If you just got hired to promote a concert, congratulations! We understand how certain job titles and descriptions can be confusing, especially if you are new to working in the music industry. Promoting a concert is overwhelming for many first timers, especially if you are not prepared. Below is a guide of who's who in the concert industry. Key reps for artists that you can use as a reference point when you are trying to promote a concert:

Entertainment Attorney


An entertainment attorney understands the recording industry and is responsible for many legal responsibilities, such as filing trademarks, negotiating agreements and drafting contracts for artists and music labels. Entertainment attorneys are also typically in charge of documenting intellectual property and copyright protection.


Artist Manager

An artist manager is an extremely important position. This person will have an impact on their career and is in charge of helping make valuable business decisions while looking out for their best interests. For example, an artist manager may contact other artists or fashion brands for a potential collaboration or sponsorship deal.

Tour Manager (or Road Manager)

Tour managers handle all of the scheduling, transportation and financial needs when artists are on the road.

Booking Agents


A booking agent will arrange for artists to perform at different venues, including concerts, tours, radio and TV performances. The right booking agent helps artists gain more fans and awareness when performing at live events.

Business Manager

Business managers are in charge of handling an artist's financial accounts and give their professional advice on potential business deals and contracts. They may work for a larger firm and for other artists as well. A business manager also usually manages an artist's budget and pays bills on their behalf.


Stage Manager

A stage manager makes sure the concert runs as smoothly as possible. They plan and coordinate every part of the production, including the rehearsal schedule and managing different parts of the crew. Stage managers are also in charge of making sure the technical aspects of the concert - like the lighting and sound system - are working and pass all safety inspections.

Production Manager

A production manager's main job is to ensure the concert goes as planned and works closely with the Stage Manager. They may be in charge of the concert's location, booking other artists and creating the set schedule. Production managers also oversee the concert's budget and makes decisions about the layout of the stage and the props that are used.

Guitar Technician

A guitar technicians will maintain the band's guitars and stringed instruments and make sure they work properly during the show.


Sound/Audio Technician

A lousy audio technician can really mess up and cause issues during a concert, so it is important to hire the best. A person with this job will be responsible for using the soundboard and other sound equipment when artists are on stage.

Lighting Technician

A lighting technician is in charge of setting up all the lighting equipment for the concert.  


Tour Publicist

The tour publicist is responsible for letting all of your fans know about the upcoming concert. Tour publicists arrange press conferences, meet and greet with fans, and anything else that will bring publicity to the event.

Advance Agent

Advance agents make sure that the concert venue is ready for the performance. They usually travel to the concert's location to double check that the facilities and other details are taken care of beforehand.

Wardrobe Supervisor

No concert would be complete with a wardrobe supervisor. They are in charge of using their great taste in fashion to makeover the artist's image. Their responsibilities include repairing costumes, preparing wardrobe items before shows and making sure the artist can complete your costume changes during a concert.

Don't forget to visit MyMusicTaste to bring your favorite artist to you!