As you contemplate a career in music, you're maybe asking yourself, "How do you become a concert promoter?" after realizing how significant and popular this job is. It's noted as being one of the most desired careers in music, despite being nearly as demanding as a musical artist or producer. While concert promoters help arrange concerts for artists, the details involved are tremendous.
Much like a producer of music or movies, the promoter has to hustle to raise money for a concert tour. Sometimes they use their own money, or find others who share in the profits.
Afterward, the concert promoter has to book every venue and make arrangements for what occurs in each city. Then comes the real work: Marketing.
With social media helping in music promotions, promoters have better opportunities than those in prior eras. Regardless, it's still a major challenge in an overly crowded music market. Despite you having to hire press agents and PR firms, the artist has to depend on your role to keep the tour profitable.
Even though it's a challenging career, it's also rewarding with proper planning. How you get there needs just as much strategy.
There isn't any degree program in universities that's specific for concert promoting. Still, since it relates to marketing and entrepreneurship, it's best to major in those categories. By seeking a bachelor's degree in these fields, you gain some extensive knowledge about how to succeed in the promotional field.
Since success depends exclusively on individual acumen in management, consider majoring in business disciplines as well.
In most cases, you have to learn while doing. It's why participating in internships is always beneficial. Some concert promoters are even willing to take on interns to learn on the job. However, working for a promotional company can give you experience in the real world.
The key is to network with other bands so they'll remember you down the road.
Doing an internship may not pay, though it's worth the time to gain the contacts. As you learned in the past about the value of volunteering, it works the same in the music industry. Learning from reputable names and making contacts with people in the music world looks good on any resume.
Networking with other promoters and bands is important, but so is linking with venue management. Having good relationships with performing venues around the world can help in faster contract negotiations. It eliminates having to take extra time to form new relationships with people you don't know.
There isn't any official source showing an exact salary figure for concert promoters. Nevertheless, the Bureau of Labor Statistics places this under the "agent or business manager" category. They list these careers at an annual median salary of $64,490.
Making money in this industry is virtually limitless anyway and dependent on strategy successes. Once you start working with major artists on lengthy world tours, salaries can go into the six figures or well above.
The Future of Concert Promoters
Some statistics show concert promoter careers increasing 13% through 2020. Much of this depends on proven track records, and how the economy affects ticket sales.
By starting with small bands and manageable budgets, you can slowly start to build your career and learn the ropes. If you have good energy, an excellent work ethic, and find the music world fun, you'll have the perfect mindset to succeed. You also have to enjoy traveling since you'll likely live on the road much of the year with the artists.
Remember to use MyMusicTaste to request and bring your favorite artist to your city!